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Independent Bloggers, can they compete? February 24, 2009

Posted by Ben Smith in Uncategorized.
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I looked at a couple of examples of independent political bloggers and I want to pose the question, can they they compete as a geniune alternative to mainstream media?

My first port of call was to explore the political webcasts of James Kotecki. He started out as a student with a keen interest in politics and decided he wanted to develop this interest further. He began uploading webcasts onto youtube where he would give his views on American politics. His endeavour in pursuing this idea and it’s growing popularity meant he was able to arrange and broadcast interviews with high profile politicians such presidential candidate Ron Paul and Senator John Edwards. Following the considerable growth in the following of his material, he obtained a job at the American television network ABC where he now produces video blogs on political matters. 

    Although some may see this as a success that an outsider was able to gain such a reputation and make his way into mainstream media, I think it could be looked upon differently. It could be seen as suppression of the independent voice. ABC were made aware of Kotecki through the popularity of his youtube channel may have looked upon giving him a job as a way of absorbing him into the mainstream media. In turn this strips him of his independence and his status as an alternative and competitor.

As a comparison I looked at Guido Fawkes blog which could be described as a blog version of Private Eye. This being that it is a satirical take on british politics. It may have spotted a gap in the market; however I feel that with any major success it could follow Kotecki’s example and the creator’s would another loss to the world of independent blogging.