jump to navigation

What is the role of blogging in journalism? February 17, 2009

Posted by Ben Smith in Uncategorized.
Tags: , ,
1 comment so far

I spent some time looking over some of the popular independant and commercial blogs that have been created by experienced journalists and I pondered the role of blogging in journalism and the quality of content within them.

My first point of reference was the Drudge Report. Its creator, journalist Matt Drudge, collects and posts news from various sources around the world. The stories tend to involve gossip and scandal and this would seem to be Drudge’s method for attracting attention to his site. He has carefully selected these stories in an attempt to ensure quality content. However, without his personal contributions it seems to me to be no better than an internet search engine. The design of the site is very simplistic and this in my opinion does not give the impression of a professional site.

I then visited Wonkette,  a blog created by experienced and respected journalist Nick Denton following politics within Washington DC. It could be said to be similar to Private Eye, although Denton has found a niche in the market by focussing it on the happenings of one particular area. It is important for the success of the site that it has this niche. Blogging has grown so quickly that it is important for the success of a blog that it has a feature that makes it stand out from the crowd. The blog unlike a publication such as Private Eye can take advantage of its interactive nature and followers can readily comment on its content.

Lastly I visited the Autocar.co.uk the website of the well established and popular Autocar Magazine. The blogs are well written and concise are produced by extremely talented and experienced the journalists. They have made good use of images to compliment their writing and followers are are able to comment on their blogs. If I were to criticise their blogs I would say that they are slightly static and could benefit from links to video on the chosen subject matter.

This is a good example of blogging being used to a publication’s advantage by using it as an extension of it rather than be used to replace it as was feted on the launch of blogging. It would seem that blogging will continue to be a very useful tool to many publications.